Moving through launch visibility fears

When I started my former business, Wag Theory, I thought the perfect website or message would make it take off. Instead, I found myself stuck in a repeating loop: launching, bracing for rejection, then pulling back. The way out wasn't through pushing harder. It was through getting curious about the part of me that wanted to hide, and changing my relationship with it. Here's what I learned, and how you can start doing the same.